Challenge: Design & Develop a digital presence for an Ex Pat Italian startup company. Identify the competition, penetrate the fiercely guarded market, and navigate the complex and often intimidating local and provincial laws.
Strategy: Lead with personal approach for walking clients through the Dream from an end-to-end approach with various websites, Social and Email campaigns. Round out the marketing mix with Geo-Targeted PPC efforts, and affiliate marketing tactics.
Result: Avoided a costly bidding war on primekeywords by identifying those phrases that lead to the highest conversion rates. Create a series of web videos to guide prospets through the process. Compliment print based advertising in UK, with tested and producing property portals.
Real Estate: Website | Logo | Print | Social
Attorney: Website | Logo | Print
Construction: Website | Logo | Print